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Pemberton
Strategic Advisory Partners
Protecting Enterprise Value
at the Decision Point
When the Stakes Are Measured in Millions...
Clarity Is the Most Valuable Asset
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Who We Serve:
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We advise leaders under pressure to get it right.
​Pemberton Strategic Advisory Partners works with PE-backed CEOs and operator-founders at critical inflection points — exits, capital deployment, leadership transitions — where poor decisions, not markets, derail value.
Our approach blends decision science, foresight, and cognitive bias mitigation to deliver clarity before capital is at risk.
When the cost of getting it wrong is measured in millions,
the edge isn’t more data — it’s seeing what others miss.
Sonja Pemberton, Founder & CEO
Led by Sonja Pemberton, Pemberton Strategic Advisory Partners provides private advisory for CEOs and operators facing complex, high-stakes decisions.
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With over three decades of experience, Sonja built this practice to give leaders a confidential space to think — away from noise, bias, and internal pressure — when the stakes are too high to go it alone.
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The work is focused on sharpening decision clarity under pressure — helping leaders avoid costly blind spots and protect enterprise value when every move matters.
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*Optional leadership team workshops are available using our NeuroDecision Intelligence™ framework when decision quality
needs to scale.
Leaders from these and other organizations have trusted Sonja in decision-making environments.
We Don’t Do Ops. We Don’t Do Reports.
We Do This:
We protect CEO and operators from the costliest failure:
A decision that destroys value.
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Because markets don’t end most companies.
Decisions do.
When to Call Us...
✔ Growth is accelerating — but feels risky
✔ You’re betting millions on a move (M&A, exit, leadership change)
✔ The team’s too close — no one’s pushing back
✔ You want clarity — not consensus
What We Deliver...
✔ Strategic clarity in high-stakes moments
✔ The Decision Risk Map™
✔ Outside perspective with zero agenda
✔ Fast insight. Zero noise. No slides.​
How We Work:
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A strategic sounding board — not a coach, not an ops consultant
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A high-impact session designed to pressure-test your next big move
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Clarity when the stakes are high and speed can be dangerous
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Optional ongoing access when needed — no fluff, no slides, no hand-holding
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No deliverables. No team meetings. No slides.
Why it works...
Because the biggest risks aren’t on your balance sheet.
They’re in the decisions you’re about to make.
We help you see what’s coming — before it’s too late.
Ready to Protect What You’ve Built?
For CEOs and operators facing high-stakes decisions where instinct alone isn’t enough.