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Pemberton
Strategic Advisory Partners
Protecting Enterprise Value
at the Decision Point
Helping founders and leadership teams navigate inflection points — growth, pivots, leadership transitions — where poor decisions, not markets, destroy value.
Our approach blends decision science, cognitive bias mitigation, and foresight — because great decisions protect value long before the market does.
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When the cost of getting it wrong is measured in millions, leadership teams must surface hidden risks, stress-test assumptions, and protect returns.
Sonja Pemberton, Founder & CEO
Sonja Pemberton and her team lead advisory engagements for leaders navigating complex, high-stakes environments. With over three decades of experience, she works alongside executive partners to surface hidden risks, strengthen decision-making, and protect enterprise value when it matters most.
Leaders from these and other organizations have trusted Sonja in decision-making environments.
